Ever find yourself making a purchase that you don’t really need? It happens all the time. We convince ourselves that our impulsive “wants” are actually essential “needs” and that's exactly how we ultimately justify our purchases.
I’d like to think I’m pretty good at limiting my expenses as I currently live on a student budget. I try not to buy too much on impulse when there is no steady income in my bank account. Nevertheless, as I was in Montreal this past weekend, I found myself at Simons, walking out with a $54 purchase. Twenty minutes after I left the store, I realized that I had just paid all of that money for a simple bracelet made of one thin piece of black string. Value for money? Not too sure. I thought maybe I should go back and return the bracelet, but I decided to keep it.
Looking back, what made me justify my purchase was its style. I often encounter many things whose style and design I enjoy and appreciate, but I don’t go ahead and buy everything I like. I have always appreciated design and style and if the item is something that really speaks to me, then I’ll keep a copy handy for future reference. (Sure, I enjoy the design of the entire Audi lineup, but as those vehicles are a bit out of my budget, I simply keep their pamphlets and brochures nearby instead).
I guess I consider this Gag & Lou bracelet a piece that I can use for future inspiration. In reality, I didn't need a new bracelet, as I have more than my wrists can handle. However, I bought it because its style and unique packaging spoke to me. Creators have a need to be surrounded by creative things that offer inspiration in order to spark their own creativity and imagination. (Or, maybe I just use that excuse to justify my unnecessary purchase!)
It’s clear that I definitely paid significantly more in comparison to the materials used on the bracelet; nevertheless, this product is handmade in France and this is exactly how independent companies survive and make their mark on the industry. Gag & Lou offered something unique, creative and different, and that's what had me sold.
(Image Source: http://www.picturespop.fr/bracelet/images/gag&lou.jpg)
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